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| Why You Should Have A Custom Website |
When deciding which is the best option for your business between a custom website, or a template website the 1st question you should ask yourself is... What first impression do you want to make? But while you're contemplating your decision, here are a few things to consider: Templates Are One-Size-Fits All, so therefore are pretty much generic and do not take into consideration who the audience is that will be using the site or how they will be using it. They also are loaded with graphics, copy and code that are used by dozens if not thousands of other businesses, you'll end up with a website that is very similar to everyone else who used that template. (Any trust me people will notice) Bottom line is that in most cases, using a template for your website makes your business look generic, non credible or even unprofessional.
A website should be customized to fit the needs of your visitors, so that the information they are looking for is easy to find. Using the appropriate layout, navigation, features, text-size, and so-on all ultimately contribute to the success of your website and your business. Your customization options are limited if using a template, but with a custom website, you also get custom web applications to implement on to your site. These web applications include things like shopping carts, payment systems, online ordering etc., a template website will not be as useful or as valuable as one that’s tailor made to fit your exact needs.
As opposed to most template websites that charge a "so called" low monthly fee for you to use their services, the best part is that the investment for custom website is the fact that it is only a one-time thing. There are no monthly fees, thanks to the use content management systems (CMS). For example our clients at FLYASABIRD.com pay for our custom website design services one time, afterwards they manage nearly everything on their custom website through their CMS and then they’re able to reap the benefits for years. Now to add you conflict o your decision, that I will state 4 reasons that I believe that you should have a custom website built for your business:
1) Helps To Brand Your Business
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| Make Your Brand Stand Apart From The Crowd |
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| examples of Different Custom Website Features |
2) Custom Feature Availability
Perhaps you're interested in adding some cost effective marketing tools to your website, such as forums, pop–up subscription forms, business directories, or Google Analytics. With a custom website, scripts and web applications can easily be added to increase the simplicity of the navigation and over all use of each individual function on your custom website. Call-to-action features like "Buy Now" , "Click here to talk with our agent NOW", "Subscribe to our monthly newsletter", are all examples of features which can be offered with a custom website, contrary to most ready made website templates.
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| These Are The Top 5 Browsers |
Not everyone uses the same browser while enjoying the internet, so making sure your custom website works on not only Internet Explorer, but Mozilla Firefox, Google Chrome and Safari as well, is essential to ensuring that your visitors see your website the way it is supposed to look regardless to what browser or device that are using to visit your website. Most of the template coding doesn't allow them perform properly in certain browsers. The 5 browsers mentioned cover around 92% of the total market with Internet Explorer, Google Chrome and Firefox covering 92% of browser market share. From just those numbers alone, you can s why it becomes very important for any website owner to design and optimize a custom website to make them fully compatible to these browsers.
Building your custom website with valid HTML and CSS code is critical to the success of your website in search engine rankings. If your code is correctly validated, it will make it easier for search engines to index your web pages. A professional custom website builder will always be aware of the latest additions, updates, changes to the code which is always valuable because, if Google, Yahoo and Bing can't read your website code properly then it will be difficult for them to index your website in their search engine results, which in turn will make it very difficult for new clients to find you online. This is a common issue with free template websites, because they often contain lots of html errors, as well as have proprietary codes from the companies that made the templates, which work more against your SEO efforts than with them.
If you have any further questions or concerns regarding building a custom website for your business, visit FLYASABIRD.com and sign up for a FREE 1 consultation and join their mailing list to receive their latest updates.
